OUR MISSION / OUR PURPOSE

About the Alliance

Advocating for fair cannabis policy and expanding opportunities for Latino communities in the legal cannabis industry.

Aerial cityscape in Mexico
Mikhail Nilov / Pexels

Latino leadership at the table

The Latino Cannabis Alliance advances Latino leadership and representation in cannabis policy, research, and industry. We work to ensure cannabis reform reflects the cultural perspectives, priorities, and lived experiences of Latino communities in the United States and across Latin America.

Our mission includes building political, educational, and organizing infrastructure to mobilize Latino stakeholders through resources, education, and clear pathways for engagement.

Why we exist

Latino communities have borne a disproportionate share of the harms caused by cannabis criminalization while contributing significantly to today’s legal cannabis workforce and consumer base. Cannabis prohibition has fueled arrests, incarceration, and immigration consequences that continue to destabilize families and communities.

The Alliance exists to ensure cannabis reform does not advance without Latino leadership at the table.

WHAT GUIDES US

How we are different

01

People-first, not commercial

02

Justice-informed analysis

03

Bilingual and culturally grounded

04

National and transnational scope

CONNECT WITH THE ALLIANCE

Meet the people behind the work

Our multidisciplinary executive board brings expertise across policy, law, research, business, advocacy, communications, and community engagement.
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